And still find yourself resenting this whole ‘marketing’ gig you have to pull off just to get to do what you actually love…
That’s not a ‘you’ problem.
It’s because most approaches and ‘industry best-practice’ teach you how to:
→ structure your message
→ agitate the problem and pain
→ prove your offer
And those elements matter. Effective copy usually does each of those things!
But those approaches fall short when they forget that
A) You’re not a robot, and
B) Neither is your best-fit client.
You’re a human who has good days and bad, and a brain that’s innately wired to follow what’s interesting rather than force yourself into tired old industry formulas.
And your future customers/clients/students out there, considering buying from you?
They’re not sitting there with a checklist.
They’re coming to the table with emotions and beliefs and desires and an inbuilt need to connect.
Write Like You provides you with the guidance, exercises, practices, mindset shifts and real-time writing opportunities to take you all the way from that starting point through to being able to write an email that does what it’s supposed to, that you enjoy writing, and that you’re proud to send.
Here’s what it takes to Write Like You
There are four core steps between struggling to reliably bring your you-ness to the page with ease, and being able to translate who you are into magnetic writing that could only come from you.
These are the skills you’ll build and strengthen throughout Write Like You to make doing so feel increasingly fun-ner, easier and more accessible than ever.
1. Shift your relationship to writing and selling
You’re a human who’s grown up in a world of being sold at and marketed to.
Which means you’ve internalised some helpful, but mostly a heap of un-helpful beliefs around ‘selling’ and ‘emailing your list’ and ‘how you should sound’.
So first thing’s first: we get clear and explicit on new, infinitely more helpful ways to relate to these things.
This makes it easier for your brain to break free from the old ways of thinking and relating because instead it has new neural pathways to direct its firing power to.
2. Find and follow your tendrils of desire
Whether you’re conscious of it or not, when you sit down to write anything for your business you’re likely asking yourself “what should I say?”.
It seems like an innocent question. But it primes your brain for overthinking, perfectionism and fear of ‘getting it wrong’.
Aka, you create the perfect conditions to BLOCK ease and delight in the writing process. And you make it infinitely harder for your personality/your energy/your magnetism to show up and take the mic.
Throughout Write Like You you’ll discover how to start with what feels fun, interesting, or alive to you. And how to turn THAT into compelling copy that actually resonates with your best-fit clients.
3. Write for no one
This step runs counter to everything you’ve been taught or soaked up in the realm of online marketing: “speak to your ideal client!” (hey, I even teach that!)
But when you decide to start with NOT writing for ANYONE to read your words… you’re no longer writing to be perceived in a certain way.
You’re simply taking thoughts from your brain, and getting them onto the screen with ZERO expectation for them to ever meet the world.
And like night follows day: your nervous system finally feels safe enough to start fucking around and finding out what you really think, what you really want to say, and how you really want to say it.
Now, it’s all well and good to write for no one, but how do you go from THERE to something ready to hit ‘send’ on?
You look back through what you’ve written, and you…
4. Find the golden nugget
Once you’ve given your brain the space and time to write without expectation — even if only for five forking minutes — a golden nugget inevitably falls out.
Aka, you look back through your writing and you find the thing that surprised yourself a little — that thing that makes you go ‘oh… that’s actually pretty good…’
That golden nugget becomes your lighting in a bottle: clarity, direction and momentum *captured and ready to build from.
All of a sudden you’ve got the certainty to get from wherever you are in the writing process to ‘DONE’ — with ease and delight.
9 x 50-minute coaching sessions
Kicking off from 8pm New York Time Tuesday April 14th / 10am Sydney time Wednesday April 15th, we’ll meet for four of the most enjoyable (and immediately valuable) workshops you’ve ever attended.
I’ll guide you through exercises, practices and mindset shifts so you can unlock how to write like you. And you’ll implement and get the opportunity for coaching and feedback as we go (hence — “workshop”).
4 x weekly challenges
These challenges are optional, but strongly encouraged, since they’re the building blocks that make writing like you a skill you can access on demand.
Think: gamified habit building and habit breaking (i.e, letting go of people-pleasing tendencies that show up in your writing process.).
The little time these challenges take in your day (~5-15 minutes, depending on the particular challenge that week) will cut your time spent working on marketing tasks in half.
Bonus tools and prompts to support your writing
Ones that make it easy to start, easy to find and stay in your flow, and help you get to ‘finished’ sooner rather than later.
Video responses to the Qs you submit as we go
Throughout our 4 weeks you’ll have the opportunity to submit any Qs as we go.
I’ll share my answers via recorded video responses that have each question marked with time stamps. That way you can quickly and easily find the answers most relevant to you.
$297 USD
$297 USD
How do I know I'd (likely!) be a good fit? I don't want to waste your time or mine.
Yep, we’ll meet for 4 x 60-minute long workshops where I’ll guide you through the most potent exercises, practices and mindset shifts to unlock how to write like you. And you’ll implement and get the opportunity for coaching and feedback as we go (hence — “workshop”).
When does it start?
We kick off at 8pm New York Time on Tuesday April 14th, which is 10am Sydney time Wednesday April 15th. Click here to convert to your timezone.
What if I can’t make the calls live?
If you know you can’t make the live calls BUT you know you’re committed to watching the replays shortly after they become available — Write Like You could still be a great fit for you.
I’ve had people join similar ‘build-the-skills-during-the-calls’ containers in the past who’ve done exactly that.
Here’s what one person shared when I asked what she was hesitant about re: knowing she wouldn’t make the live calls AND what she found her experience to be like once inside:
How long will I have access?
The recordings will be available in your portal for life.
Is this for me if I’m not a coach?
YES. This is for you if you have a business and you want it to feel easier when you sit down and write the things that sell your offer. You want to be able to access who you really are so it comes through on the page, and you want to be able to do that on demand.
Is this for me if I’m a copywriter crafting other people’s emails?
It sure is! When I made my bread and butter as a copywriter writing for others, that’s when this whole ‘WAIT, WHO AM I WHEN I SIT DOWN TO WRITE FOR ME?!?!’ started rearing its head.
If you still have to (or want to) write things to promote your own business and offers — whether it’s things like emails to your list, sales pages, or emails to your clients, etc — Write Like You will help you step out of the writerly existential crisis that may or may not be plaguing you right now… and actually enjoy writing for your own damn business.
Is this only applicable to emails?
Following a process of writing that works WITH and FOR your brain rather than against it, and having YOUR unique energy and magnetism come through the page in a way your readers can sense (without ‘manufacturing’ or ‘injecting’ personality for the sake of it)… that is a skill that can be applied to anything you write for your business.
The reason this container focuses on email is because it makes it easy to take this from ‘theory’ to ‘real world’, through a channel that gives you the biggest bang for buck and fastest feedback loop.
What if I don’t have an email list?
You have a couple of options:
1. Use your “Start Your Email List, Stat” bonus and start one!
This walks you through, step by step, how to create your email list, write and setup your welcome email, and get your first subscribers in LESS THAN 60 MINUTES. I’ve made this process feel so delightfully simple and fun. I wish Present-Miish could go back in time and gift this to Past-Miish — that’s how much I love this mini course.
You get immediate access to this bonus (and the two others) the moment you sign up for Write Like You — so there’s that option!
Alternatively, if you want to hold off starting your email list, but know you intend to start one soon:
2. Use the emails you write during the workshops as your social media content.
Words are neat — they’re delightfully interchangeable across media.
The skills you’ll be learning and the things you’ll be writing can easily be repurposed to instagram/substack/social media du jour — I’ll be spelling out exactly how in one of our workshops.
Plus, when you do get your email list up and running, you’ll have a bank of emails already set to go — which can use in a welcome sequence automation, or to simply have ones at hand to get your first subscribers excited to see you in their inbox (or, both!).
Will writing more like me really make that much of a difference to how effectively I sell?
The outcomes and shifts you make inside Write Like You aren’t ‘nice to haves’.
Once upon a time, it mattered a whole lot less whether the human behind the words of an online business could be sensed by the reader (though, arguably, it still mattered a fuck ton, since nothing builds trust like a human connecting with a human).
Now that you and I live in a world swamped with more same-sounding shit than ever, it’s never mattered MORE to harness your natural edge
→ to sound like YOU,
→ to tap into a way of expressing and translating your ideas in a way that feels second nature, and
→ to access all that through a process you actually enjoy.
Because when writing no longer feels like something you have to drag yourself to… you do more of it.
And when that writing is undeniably human, and soaked in your unique energy so it gives your reader something REAL to connect with…
You’re going to sell more effectively.
What if I miss one of the challenges? Will it affect the overall result/what I’ll learn?
They’ll be more fun to do inside the 4-week experience together but you can embark on the challenges at any time.
They’re designed to build (or re-wire) the neural pathways that help you access who you are, translate that to compelling, resonant words, and to do it on demand.
Without them, you’ll still get a HEAP of value from the workshops. Think of it this way: these challenges will take you from the post-workshop-buzz and turn what you’ve uncovered into something durable.
I’ve got another question that’s not answered here